Syed Sagoff Alsagoff, Rahmah Ismail


Since its inception in 1967 ASEAN has advanced in great leaps in the economic sector luring new member states into its pact. From a mere five member states (Malaysia, Indonesia, Thailand, Singapore and the Philippines) ASEAN has today managed to entice five other neighbouring states (Brunei 1984, Vietnam 1995, Laos & Myanmar 1997, Cambodia 1999) into its pact transforming itself into union of ten member states with a consumer population expected to exceed 600 million people. In order to ensure sustainability amid global challenges, member states have engrossed ASEAN Charter in 2007 with a view of creating an ASEAN Economic Community by 2015 that is robust, competitive and sustainable. At this juncture, ASEAN has to realize that like any trade liberalization initiatives, goods moved readily and freely throughout the free-trade area that is facilitated by a lucrative non-barrier tariffs incentives. This vision of a single market which creates a frontier without borders can prove to be advantageous to member states only if they have the required vehicle that is able to overcome the drawback of its progression through harmonization and synchronization efforts that is effective and successful. Like everything else, every advantage has some disadvantages attached to it. This article will address important determining factors that are crucial in the development and scope of proposed ASEAN Product Safety Directive including reviewing relevant determining factors such as regional stability, consumer protection legislations and standard and testing agencies of which one without the other will be incomplete. The proposals suggested in this article will strengthen and unite ASEAN in overcoming unsafe product issues at ASEAN level.


ASEAN Economic Community; ASEAN Product Safety Directive; consumer protection; trade liberalization; unsafe product issues.

Full Text:



ARASFF Pilot Project (TH/SPF-128404).

Asean Secretariat. 13th ASEAN Mekong Basin Development and Cooperation Ministerial Meeting which was held on 29th July 2011 (

Asean Secretariat. ASEAN Economy Resilient Grew by 7.5%.Manado, Indonesia 14th August 2011 (; 43rd ASEAN Economic Meeting (AEM) 10-11 August 2011.

Balding v Lew Ways Ltd (1995) 159 J.P.541.

Consumers International Asia Pacific. 2005. “Consumer: Economic Groupings in AsiaPacific.” Asia Pacific Consumer Vol 42. 4/2005. Kuala Lumpur.

Court of Justice C-434/02 – Arnold Andre GmBH & Co v Landlart des Kreises Herford (2004). European Court Report.

Consumer Association of Singapore (CASE). Consumer Protection (Consumer Goods Safety Requirements) Regulations 2011.

Consumers International Asia Pacific 2005.

Court of Justice C-210/03 – Swedish Match AB and Swedish Match UK Ltd v Secretary of Health(2004) European Court Report.

CPUTR 2008 (UK).

Edmund W Sim. 2008. Introduction to ASEAN Economic Community. Hutton & Williams LLP 11th April.

European Court Report 2004.

GPSR 2005 (UK) - Guidelines for Businesses, Consumers and Enforcement Authorities. (retrieved: Dec 21, 2017).

International Court of Justice Decision of 23rd May 2008. Territorial Disputes between Malaysia and Singapore over Batu Puteh and Middle Rocks.

Linda Yulisman. “No Talks with RI on ASEAN Free Trade Pact China”. Jakarta Post.April 13th 2011.

Noboyuki Yasuda. 2003. In Law and Development in East and South East Asia edited by Christoph Antons, Routledge Curzon, London.

RAPEX Annual Report 2010. Keeping European Consumer Safe. Luxembourg Office for Official Publications of the European Communities 2011.

Rodolfo C Severino. Jr. ASEAN Vision 2020: Challenges and Prospects in the New Millennium. Eight Southeast Asia Forum. Kuala Lumpur. 15thMarch 1998.

Rodolfo. C. Severino. Jr.ASEAN: Advancing APEC’s Core Purposes. 12th APEC Ministerial Meeting. Bandar Seri Begawan. Brunei. 13th November 2000.

Sothi Rachagan. 2005. Southeast Asian Conference on Consumer Protection 28th - 29th November. Kuala Lumpur.

The Asean Charter.

The Asean Declaration 1967.

MEA menjadi pekerjaan rumah bagi pemerintah, (retrieved: Aug 26, 2016).

The Consumer Protection Act 1999 (Malaysia).

The Treaty of Amity and Cooperation in Southeast Asia 1976. – population consensus. (retrieved: Dec 21, 2017). en.

htm. (retrieved: Dec 21, 2017).



  • There are currently no refbacks.

Creative Commons License

Sriwijaya Law Review (SLRev) ISSN: 2541-5298 | e-ISSN: 2541-6464 is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

SLRev has been indexed by:
View full indexing services
SLRev Member of :                                    Plagiarism Detection by: